7 Ingredients of Small Business Success Online

However, smart startup founders grimly pass around business battles on the blogosphere, charging low prices for quality product, reversing their vision, failing to voice their opinion on their podcasts, showing contempt for our product, and disrespect for our craft.

In the time since I began building my content marketing business online, I’ve noticed some mindsets, traits, and abilities that make the difference between businesses that want to accelerate their sales, make a profit, and survive, and businesses that want to sell more and increase their ROI but don’t seem to have the ability to do so.

Based on my observations, here are the seven most important things small businesses need to succeed online.

This might sound too simple, but if you’re a small business owner, you know what I mean.

There’s no substitute for the love you have for your products or services. There’s no substitute for the commitment of showing up every day. There’s no substitute for the excitement of receiving an order or for the burning desire to work extra hours, to reach your prospect, to ship an order, and to make more money.

I could have just as easily dreamed of building another Moz, Kissmetrics, or Shopify, but I chose what I loved most. Whichever business idea you dream of, it’s about refusing to do it just for the money. It’s not only about making money; it’s about changing your customer’s life for the better.

However, as soon as the customer clicks to order your product — the vitamin C pills, the Smartphone cover, the SEO or PR services you sell — the product becomes the focus.

Successful consultants, bloggers, and content marketers all live in service to our clients. No matter how stunning or super sexy we may find an idea, if it doesn’t serve our client, out it goes.

Why? Because we have deep love and obsession for our customers.

It has always struck me as odd that many of the most serious startup founders pay more attention to selling than to their customers.

It shouldn’t be that way. Customer obsession comes first. It’s like the engine that pumps cash into your corporate account….

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