How you can effectively promote your content from our Writing Challenge

For those that have taken time to participate in the Dallas Design Sprints 30 minute writing challenge, you’ve probably created an article or two in the past week.

For those of you who hate writing or find it a challenge (especially if English isn’t your native language), consider these first few attempts a really good start. A lot of people just struggle with getting out the gate, trying to find that level of quality they’re comfortable showing to the rest of the world.

If you’re getting okay with being ‘good enough’, you may start wondering how you can showcase your content to a wider audience. You could be writing on an initial platform like Medium, but speculate on how to spread the word for more attention. Or, maybe you just want to be on Instagram but really step up your game with hashtags.

Whatever your situation or desired end state, there’s a proper way to get it done. Let me show you what I would generally recommend.

First, you’ll need to decide which platforms your content is ideally suited for.

For example, if you’re writing about design sprints and a new way of doing dot voting, Instagram, Twitter and LinkedIn are all viable options. Top 10 Tips for hair brushing a miniature dog? Maybe Facebook, Instagram and Snapchat.

The amount of platforms you decide to cover will ultimately be determined by your interest in marketing the content and the amount of time you have to get it done. If you’ve already spent about 40–50 minutes on your writing challenge, you may not have a lot of fuel in your cognitive gas tank. You might be happy just getting the damn thing done before you lose any more sleep working late into the night.

But if you’re determined to get into the habit of promoting your content (and to an extent, your professional brand), curate that list of supported platforms and get ready to distribute your stuff.

The following example assumes you’re writing your content on LinkedIn (for that absolutely crazy organic reach it currently offers), with an interest in transferring that work to Medium, Facebook and other platforms.

For reference, this process works if your origin content starts on Facebook, Twitter or another social platform. As with all forms of promotion, you’ll need to modify a few of the steps below in order to align with particular platform limitations and their standards.

Finally, you should allocate about 30–45 minutes to go through this exercise of promoting your content. If you’re new to this, be nice to yourself and reserve a full hour. You’ll need it.

Now that you’ve submitted your content to LinkedIn (or your favorite social media platform), you’ll need to keep your expectations in check. You won’t be getting tens of thousands of reactions and comments to your content right off the bat. That sort of engagement takes time.

Instead, consider the following approaches to engaging your audiences and developing a habit for continuous self-promotion of your content.

If you have your own tips and tricks for marketing your content on social media, please leave them in the comments below. Thank you for reading!

This article is part of the 30 minute writing challenge I’m doing throughout the month of June to help and encourage others to improve upon their writing skills and become better practitioners of prose.

If you’re interested in taking the challenge, check out this article for more information: https://medium.com/dallas-design-sprints/heres-how-to-participate-in-our-month-long-writing-challenge-41ca795a5176

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