6 Reasons to Revamp Your Website Homepage

The Homepage is the first page that is noticed by the visitors to your website. Your business website represents the image of your brand as well as your company.

If a website does not look professional and does not optimize for the user experience, then you will notice a sharp decline in website traffic, high bounce rate, and a decrease in conversion rate. Therefore, you have to ensure that your homepage functions properly.

Improving design is not the only reason behind revamping a homepage. It is equally important to ensure that the Homepage is developed to deliver leads and sales to your business.

With the digitalization of the market, the competition has increased manifold for all types of businesses. In this scenario, it is essential to revamp a Homepage at a routine interval if you want to succeed.

HubSpot performed a survey on 6000+ clients and the result showed:

You may be dissatisfied with the looks of your website’s homepage and believe that it looks outdated in comparison to the websites of top competitors. It is the right time to revamp the Homepage if you feel this way.

In yesteryears, it was expensive to modernize the design or functions of a website or homepage. However, this situation has changed over the past few years with a noticeable reduction in the re-launching cost.

It is important to revamp a homepage that is no longer user-friendly. This reason seems to be more practical in comparison to the earlier reason. It is mandatory to optimize the experience of the users when they are visiting your website.

If you want them to stay or to come back to your website. It is important to remember that the users are initially not interested in the products/services catered by a business. They are more interested in themselves. — David Meerman Scott

The mobile devices (mobile phones or tablets) account for approximately half of the web-traffic around the world. A recent survey revealed that mobile devices (excluding the tablets) are responsible for 52.6% of the global website traffic in the fourth quarter of 2019.

Hence, it is prudent to revamp your website’s Homepage if it is not optimized for mobile devices. A responsive website automatically adapts to the size of any device’s screen.

On average, more than 50% of the visitors are supposed to visit your homepage via leading Search Engines, such as Google. Therefore, if your website cannot be found via Google or other Search Engines, then it is the right time to revamp the Homepage. Being found via a Search Engine is extremely important if you want to attract new customers to your business.

A website that loads slowly is going to leave a negative impact on the user experience. The ideal loading time for a website is considered to be 2–3 seconds and ‘bounce rate’ increases once this time expires.

A recent survey revealed that 40% of the Internet users are going to abandon a website if the loading time is more than 3 seconds and 47% of the users expect that the ideal loading time for a website is supposed to be 2 seconds or less when using a desktop.

It has been found that up to 90% of the buying decisions of consumers are influenced by the data found on the Internet. Therefore, the websites are no longer just a figurehead. They need to be developed for the purpose of lead generation. Therefore, it is essential to revamp a Homepage that does not generate the expected number of leads.

A homepage is supposed to have a few functions in order to generate leads. It is equally important for a website to provide useful information to the prospects/customers along their journey.

Related posts:

Learn the benefits of online earning. Find out why you must have online earning as your second stream of income.