Choose and build supply to a marketplace

It is very hard and expensive to market to anyone who can provide/consume a service in a marketplace. e.g. driver to Uber and Lyft. Marketing to a large and broad audiences is very expensive and time consuming. It is a lot easier if we can choose and focus on a small well-connected group or a niche market. For example, nurse, accountant or any group of people who are trained or graduated from similar schools with same type of certificates. It is even better if they usually worked as a group, have existing professional networks or actively collaborate/communicate online/offline. If one of them adopt your service or network, s/he will spread the word quickly in the groups where s/he participates as a member. It allows your marketplace effectively reach almost everyone of them (similar people) in a geographical area.

.

Related posts:

It can be difficult to decide which institute offers the best distance MBA program in Jaipur. HERE I Pulled from My College Buddy list of some of the top distance MBA institutes in Jaipur and…

My obsession with Bitcoin and his cousins, known as ‘altcoins’ began about two years ago. At the time, I hadn’t recalled even hearing of Bitcoin and I had only begun investing in the stock market six…

Hoje vieram alguns parente em casa, fiquei muito feliz com parentes que vieram e acho que sai um pouco do estado meio depressivo que estava. Todos nós temos variações de humor, vai ter dias que…